If I sent you a message or a postcard, you may be here to find out who’s behind it—and whether the idea is worth a conversation.

Fair questions. Here’s a little more context…

You already have a profitable business.Let’s add another way for it to make money.

Sonam

I’m Sonam. I build and run additional marketing campaigns alongside what’s already working—to bring past customers back, turn more existing buyers into higher-ticket clients, or reach new customers.

Think of me as a slightly weird direct marketing specialist with a tendency toward “found money” strategies.

I look for opportunities a business’s usual marketing leaves untouched.

Three marketing truths explain why those opportunities exist.

I’ll explain them.

Then you can decide for yourself whether the opportunity seems worth continued exploration.

Three marketing truths that make selling stuff hard sometimes…And how to make more money because of them.

These three truths create the same kinds of opportunities for revenue growth in almost every kind of business.

  1. Plenty of people who could buy never see your offer.

    Your email goes unopened. Your ad gets scrolled past. Your promotion ends before someone gets around to it. Sometimes the opportunity is simply to reach those people another way.

  2. People buy the same thing for very different reasons.

    One person wants a particular result. Another needs a question answered. Someone else would buy a different version entirely. A broad promotion can make sales while overlooking whole groups of people with a compelling reason to buy.

  3. A worthwhile campaign still needs someone to run it.

    You have a business to operate. Following up with old leads, reaching past customers, or testing another offer takes attention you’re already spending elsewhere.

That’s where I come in. I build and run these additional campaigns alongside what’s already working.

I work with two kinds of businesses.

Or three, depending on how you count them.

Once you see what the campaigns are actually doing, you’ll recognize that they’re cut from the same cloth. Different campaigns, same basic moves: reach people you missed, give them a more relevant reason to buy, and follow through.

Fraternal techniques, if you’ll be so presumptuous with me.

Anyhow:

Local businesses

  • Postcard campaigns · Customer reactivation · Promotional calendars
  • Local SEO · Radio funnels

Online businesses

E-commerce

  • Evergreen postcard promotions, done for you for a one-time fee
  • Advertorials that give buyers the context behind the product
  • “Beat the control” conversion rate optimization (CRO): testing against what’s working now

Education and coaching

  • Interest-based buyer segmentation: finding groups a broad promotion can overlook
  • One-on-one follow-up · Hand-raiser campaigns · Auctions

These are very different kinds of businesses. But within each, I’m looking for specific conditions that make a particular campaign worth running.

I approach each one a bit like an investment: I have a skill I can put to work, and I’m looking for signals that suggest it’s worth the bet.

That’s why each kind of business has its own very strict set of criteria.

(And no, I’m not trying to sell you three different services at once on the same page. This page is just so you can get to know me. Chill out, bro.)

Every business is different. I don’t know enough about yours yet to say whether one of these campaigns would work for you, and I can’t guarantee that it will.

A short conversation gives me the context to suggest what might make sense for your business.

If there’s a fit, we start with a small, low- or no-cost test: limited downside, something worth finding out, and a healthy projected upside.

If one of my messages brought you here, let’s continue the conversation there.

Came from a local postcard campaign? The page linked on your postcard has the offer details. Still got questions? Get in touch. Always happy to talk.

More about the weirdo

I’ve always considered myself a conceptual artist. I’m also a web developer and a marketer.

For a long time, I struggled to reconcile those interests. Eventually, I realized I’d been studying the same thing through all of them: human experience.

Immersive environments drew me in. Front-end development gave me a practical medium. But trying to move forward in business brought me up against parts of my own disposition, beliefs and nervous-system responses that kept me stuck.

To get unstuck, I had to work with those patterns to be able to move. That meant paying much closer attention to my own identity and perception.

Psychology, copywriting and self-examination started informing each other. I was operating on myself like a psychographic surgeon—learning to notice the tiny shifts between pressure and invitation, skepticism and familiarity.

And the structures/schema/frames underneath them: what someone thinks is happening, what they inherently expect next based on context, and how changing that frame changes the experience - ultimately their reality.

Human f*cking experience design.

I think the best marketing is world-building.

We want to create an inviting path into a world that is fun to enter and explore.

And ideally, one where transactions feel both natural and inevitable.

Ohh look, a man hole portal!

Care to enter?

Click me